paint the pavement Pittsburgh

To encourage community building and public art as a means to transform roadway public space into neighborhood assets, Paint the Pavement is a city program that allows mural painting on public streets.
 
 

Instruction Booklet 

Paint the Pavement is a project through different cities to bring neighborhoods together, encourage artistic talent, and create safer traffic with the use of large street murals. 

With the project's future prospective in Pittsburgh, I created a branding identity, instructional booklet, and promotional materials to make the content appealing to the community.

Because Pittsburgh has a stereotype of being a grey city, I wanted to emphasize the concept "make your city vibrant". To focus on brightening up the city with an exciting voice, I used various fun, irregular shapes and colors for visual identity.

Coming together to paint the pavement and make Pittsburgh vibrant, communities will facilitate a sense of place-making and interacting with others, empowered by the idea of making a difference.

 

Supplementary Material  

Back pocket with supplementary materials and name tag for event participant 

Back pocket with supplementary materials and name tag for event participant 

Stickers for decorating invitation cards+name tag and remembering website address

Stickers for decorating invitation cards+name tag and remembering website address

Application checklist to aid the signing up process

Application checklist to aid the signing up process

Customizable invitation cards to promote event to friends and neighbors 

Customizable invitation cards to promote event to friends and neighbors 

 

Public Promotion